Arual Keratin Shampoo has been one of the best-selling products in professional hairdressing salons for over 20 years, thanks to its proven effectiveness and its characteristic fragrance, easily recognizable by those who have used it for years.
Formulated with Hydrolyzed Keratin and Hydrolyzed Elastin, this professional shampoo regenerates, strengthens and revitalizes hair from the inside. It is especially indicated for weakened, limp or slow-growing hair, as well as for scalps with irregular sebaceous secretion.
Thanks to its great cleansing power, it acts as a drag shampoo, deeply eliminating residues, impurities and product accumulations, leaving hair feeling really clean, loose and ready to receive subsequent treatments.
Its texture and performance have made it a must-have in professional salons, where its ability to restore hair to its natural strength without compromising lightness and movement is valued.
Apply to wet hair and distribute evenly with a gentle massage over the scalp.
Emulsify until foam is generated and leave on for a few seconds to enhance its cleansing action.
Rinse with plenty of water.
Repeat the application if a deeper cleaning is desired or as a preparation prior to technical treatments.
What type of hair is it recommended for?
It is especially indicated for weakened hair, with slow growth or lack of strength, as well as for hair that has lost elasticity or shows breakage. It is also ideal in cases of scalp imbalance.
Why is it so widely used in professional hairdressers?
Because it is a drag shampoo with high cleansing power, which leaves the hair completely clean and ready to receive subsequent treatments. Its performance, results and track record have made it a trusted product for professionals for more than 20 years.
Does it contain silicones or oils?
No. Its formula is free of silicones and oils, which allows for effective cleansing without weighing hair down or leaving residue, promoting a loose and natural finish.
Does it have a strong fragrance?
Yes, its fragrance is very distinctive and recognizable, making it unmistakable to long-time users. Although it may be intense for some people, it is part of your professional identity.
Hydrolyzed Keratin: essential structural protein of the hair, responsible for its strength, elasticity and resistance. It acts by penetrating the hair fiber to repair it from the inside, fill damaged areas and reduce breakage. Helps improve the appearance of weakened hair, restoring its natural body, softness and flexibility.
Hydrolyzed Elastin: provides flexibility and resistance to the hair fiber, favoring hair with more movement and less breakage. Ideal for hair with a tendency to lose shape, dehydrated or with little elasticity. Its action reinforces the keratin anchorage, improving the overall structure of the hair and its ability to recover.
Cruelty free | ✓ |
Oil Free | ✓ |
Alcohol Free | ✓ |
Gluten free | ✓ |
Silicone-free | ✓ |
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