A story of women, of generations, of the future.
How did our story
begin?
Arual was born in Barcelona in 1949, as a result of the work and shared vision of Laura and Luis Martínez Clemente, two entrepreneurs who decided to join forces to create a professional cosmetics brand based on quality, consistency and innovation. For years, it was Luis who was at the forefront and received the greatest recognition, but with time, and looking back, we understand that Laura was a key and silent figure, without whom Arual would not have become what it is today.
As the popular saying goes: behind a great man, there is always a great woman.
The name, Laura al revés, was more than a gesture: it was a recognition of the essential role she played in the creation and growth of the company. From a small laboratory in the Gracia district, they began to formulate products that today form part of the history of cosmetics in Spain.
Since then, Arual has evolved without losing its essence. We have our own laboratories and an R+D+I team that researches, formulates and improves each product to adapt to new market needs. All our production is carried out under strict quality control, because we believe that offering real and safe results is the basis of trust.
Arual Today.
Today, the story continues with the third generation. They are the Laura and Luis’ granddaughters who are at the forefront, bringing a committed, conscious and deeply human perspective.
Although many of our products are unisex,our vocation has always been to accompany women. We want to take care of her at every stage, respect her processes and offer her an honest cosmetic that does not impose ideals, but celebrates authenticity and the passage of time. We believe that a world where women have a voice and space is a fairer, more balanced and more humane world. Because women, by nature, think of the collective, of the welfare of all. And that is also our way of understanding the company.
We don’t see Arual as just a company, but as a community. Our dream is not only to manufacture cosmetics, but to build an environment where we can grow together, work happily and create products that transmit part of the joy, affection and dedication we feel when we make them. We believe that work is a very important part of our lives. We all work to live, and that is why enjoying the process, doing it as a team and in an environment where each person feels valued and at ease is not a luxury, it is essential. We want those who use our products to feel that same care: that of a family that believes in what it does.
Arual is not just cosmetics. It is history, present and future. It is a brand built with effort, vision and the genuine desire to care, share and move forward together.