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Brown hair has become the most popular hair color of 2023, backed by both experts and the fashion world in general. From chocolate and mocha shades to lighter versions with hazelnut or caramel undertones, brunette is everywhere. This trend toward darker, brighter colors seems to have stemmed from the need for change during the pandemic, leading many women to embrace their natural hair tone.

Mocha brown is the star of the season, an intense shade with warm and chocolate hues that reflects light in a spectacular way. However, it requires constant maintenance. To complement this shade, you may need to adjust your makeup palette, incorporating bronzers and terracotta tones.

Celebrities like Hailey Bieber, Nicola Peltz and Jessica Alba have already joined the mocha brunette trend. So, if you’re looking for a change in your hair, brunette is the perfect choice for this season!

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